Areas of Expertise
New publisher evaluation is not an easy task. While many advertisers set their programs to automatically approve or decline all new applications, Streamline Marketing believes in reviewing each publisher individually and approving or denying their application based on merit. Factors such as traffic generation sources, brand alignment, toolbar usage and compliance, and publisher communication are weighed and assessed for each potential new partner before coming to a decision.
With a wide spectrum of relationships with small and large publisher partners alike, Streamline Marketing quickly and efficiently scales advertiser programs through organized recruitment processes and a proprietary suite of technology tools. This enables clients to see rapid growth from their ﬁrst month of engagement with Streamline Marketing.
No affiliate program can expect to ascertain the needs and wants of its pub- lishers without remaining in constant communication with them. By outreach via newsletters, social media, emails, and on one-on-one calls, Streamline Marketing digs deep to understand roadblocks to growth and communicates them with our client. Once identiﬁed, we can then provide publishers with the tools they need to succeed.
Streamline Marketing understands the value of our clients’ time. Affiliate marketing conference attendance and representation is an important part of the industry, and can be a challenge for in-house affiliate managers from both a ﬁnancial and time-commitment standpoint. Streamline Marketing takes the weight off our clients shoulders by setting the most valuable meet- ings at conferences to maximize the value of attendance. Or, we can simply attend on your behalf to represent your brand and gain publisher face time.
From the beginning, Streamline integrates experience and expertise to pro- vide custom recommendations for media planning budget. Our goal is to drive incrementally with partners and ensure your additional budget backs out to an acceptable KPI metric used internally to evaluate performance. We work strategically with partners to design custom solutions and are knowl- edgeable about the latest capabilities and performance trends.
Reporting and Analysis
Streamline Marketing’s in-house, custom-built reporting software, Stream- line Analytics™, allows our clients to dive deeper than ever before into the metrics they care about. Collaboration with clients to understand and develop an end-to-end, custom analytics solution is an integral part of the Streamline service offering.
Upon logging into their exclusive reporting dashboard, clients can peel back the onion and drill down to data point levels that speak to the needs of their business. Streamline Marketing is even able to ¬¬integrate clients’ internal metrics to ensure synergies with all levels of the business.
Compliance strategy starts with developing a cohesive policy. Once a policy is developed, many advertisers elect to utilize compliance monitoring technolo- gy. While this is certainly helpful, it is only the tip of the iceberg in effective fraud monitoring.
Streamline Marketing develops equitable compliance policies for all publish- ers and enforces them on a daily basis, ensuring that fraudulent publishers are shut down quickly. Our years of industry knowledge enable us to rapidly and easily identify fraudulent partners, contact them to clarify their violation, and either remove them from the program or explain their infringement.
Streamline Marketing has a track record of guiding clients through the affili- ate network RFP stage all the way through completed migration to a new affiliate network. There are many factors to consider when choosing a new network from cost to API capabilities to network support. Streamline will help assess these various factors to ensure a cohesive ﬁt.
Once a decision is made, Streamline can communicate with all publishers in the client program and assist them in migrating to the new network, follow- ing our tested migration processes with no loss in revenue or performance.