As of January 5, 2021, Acceleration Partners has officially announced the acquisition of Streamline Marketing. The Streamline acquisition is Acceleration Partners’ first since partnering with Mountaingate Capital to create a leading platform business focused on global partner marketing solutions. “We’ve had a…
The world of commerce is competitive. As a business owner, you often find yourself competing against other business owners — for exposure, for customers, and for money. But it doesn’t have to be that way. While competition will always be…
Click-to-call technology makes it possible for customers to get in touch with your company immediately. Simply placing a click-to-call feature on your website or in your Google ads frees them of the burden of waiting on hold to talk to…
Since the early days of advertising, companies have used celebrity endorsements for marketing. You don’t have to look any further than the Air Jordan to see how a celebrity endorsement can drive sales through the roof. But the definition of…
Influencer marketing can help you reach your target audience, increase brand awareness, and boost your profits. By working with the right Instagram influencers, you can get your brand in front of thousands of potential customers. But how do you find…
Are you looking to ramp up sales quickly? Ready to start finding new channel partners to increase your business? Pay per call affiliate marketing is a great way to increase profitability, but not all partnerships operate the same way. The…
New to influencer marketing? If you haven’t worked with influencers before, you’re probably wondering: How do all these other brands even find social media influencers to promote their products? If you are currently working with a few influencers, you probably…
“Affinity partnership” may be a new term, but the concept behind it isn’t new at all. Brands have been partnering with other brands for decades. Sometimes they cross-promote each other’s products. Sometimes they create exclusive products for one another. And…
If you’ve ever run a partnership marketing campaign, you know its success depends on the strength of your marketing partners. Are your partners: Driving sales? Encouraging customers to renew your services or buy new products? Generating excitement among existing customers?…
Say what you want about social media, but one thing is for sure: It has completely changed the way brands large and small market themselves and sell products. From Facebook pages to Twitter ads to Instagram feeds, it’s hard to…