It’s not a fleeting trend or a popular content marketing gimmick — influencer marketing is real, and it’s growing year over year. There are several reasons why — the biggest one of which is the advent of social media. TechCrunch…
One of the best ways to grow your business is to market your brand through partnerships that can drive sales. Many brands do this with affinity marketing. Whether you’re new to affinity marketing or looking to improve upon existing marketing…
Every brand shares one goal: to drive more sales. Partnership marketing is an excellent way to do that. With partner marketing, you can improve the performance of marketing campaigns and gain new customers at a lower cost. But you'll need…
In fact, over the past few years, influencer marketing has gone from a fringe concept to a $5–10 billion industry. From fashion to beauty to food, influencers are changing the way that both small and large companies market their businesses. And…
Trying to figure out exactly where your sales are originating from? Looking to enhance lead scoring for your affiliate leads? If you want to understand where and how you’re acquiring customers, it might be time to invest in call analytics.…
The concept of influencer marketing is more than just a fleeting trend. In recent years, companies of all sizes and in all industries have discovered just how powerful a social media influencer can be. The beauty industry, in particular, is…
If you know a thing or two about marketing, you’ve surely heard the phrase “incremental sales.” But how much do you know about how to measure them or why they’re important to your bottom line? Today we’re answering those questions…
Affiliate marketing is becoming increasingly important to businesses in a variety of industries. By 2020, affiliate marketing is on pace to become a 6.8 billion dollar industry in the U.S. alone. Perhaps you already know all there is to know…
Whether you’re a small startup or a major corporation, placing your product in front of the right eyes is key to increasing your business. That’s where affiliate marketing comes in. If you’re interested in growing your business through an affiliate…
Marketing tactics and techniques are always evolving. And as technology advances, so do the ways how businesses advertise their products and services. Partnership marketing is one of the fastest-growing marketing strategies. If you’re ready to increase brand awareness and…