Influencers receive an inbox full of brand pitches, making it hard for brands to stand out if they aren’t already on the radar for a coveted collaboration. To combat falling into the inbox abyss, Streamline has discovered a few helpful…
Streamline turned four years old yesterday and it's been an amazing four years! We're so excited and grateful for all the fabulous clients we get to support across many different verticals. In true Streamline fashion, an anonymous team member decided…
Most affiliate managers recognize that their program can be complemented by the addition of strategic media planning with selected partners. Tactical thinking and in-depth data analysis based on targeted KPIs is required to understand whether initiatives in the affiliate channel…
Companies with a brick-and-mortar presence often struggle with painful and divisive silos in their marketing channels. The paid search team might claim that sales they’ve initiated with their budget were attributed to the retail store bottom line; the store team…
Historically, advertisers in the affiliate marketing industry have been apprehensive of affiliates who practice trademark+ policies in their paid search programs. There is a tendency to assume that if a potential customer searches for a particular brand, they are ready…
The time is upon us once again for the infamous ASW. If you’ve never been, you may have heard stories. If you have been, you may be dreading the inevitable lack of sleep, post-party headaches and smoke-infested casinos. However, there…
At Streamline, all we do is Affiliate Marketing. Our seasoned team has seen it evolve from a stigmatized marketing channel to a sophisticated incremental marketing channel for many companies. When advertisers start to understand the potential of this channel and…