Every brand shares one goal: to drive more sales. Partnership marketing is an excellent way to do that. With partner marketing, you can improve the performance of marketing campaigns and gain new customers at a lower cost. But you'll need…
Trying to figure out exactly where your sales are originating from? Looking to enhance lead scoring for your affiliate leads? If you want to understand where and how you’re acquiring customers, it might be time to invest in call analytics.…
If you know a thing or two about marketing, you’ve surely heard the phrase “incremental sales.” But how much do you know about how to measure them or why they’re important to your bottom line? Today we’re answering those questions…
Affiliate marketing is becoming increasingly important to businesses in a variety of industries. By 2020, affiliate marketing is on pace to become a 6.8 billion dollar industry in the U.S. alone. Perhaps you already know all there is to know…
Whether you’re a small startup or a major corporation, placing your product in front of the right eyes is key to increasing your business. That’s where affiliate marketing comes in. If you’re interested in growing your business through an affiliate…
Marketing tactics and techniques are always evolving. And as technology advances, so do the ways how businesses advertise their products and services. Partnership marketing is one of the fastest-growing marketing strategies. If you’re ready to increase brand awareness and…
Influencers receive an inbox full of brand pitches, making it hard for brands to stand out if they aren’t already on the radar for a coveted collaboration. To combat falling into the inbox abyss, Streamline has discovered a few helpful…
Most affiliate managers recognize that their program can be complemented by the addition of strategic media planning with selected partners. Tactical thinking and in-depth data analysis based on targeted KPIs is required to understand whether initiatives in the affiliate channel…
Companies with a brick-and-mortar presence often struggle with painful and divisive silos in their marketing channels. The paid search team might claim that sales they’ve initiated with their budget were attributed to the retail store bottom line; the store team…
Historically, advertisers in the affiliate marketing industry have been apprehensive of affiliates who practice trademark+ policies in their paid search programs. There is a tendency to assume that if a potential customer searches for a particular brand, they are ready…