The world of commerce is competitive. As a business owner, you often find yourself competing against other business owners — for exposure, for customers, and for money. But it doesn’t have to be that way. While competition will always be…
Since the early days of advertising, companies have used celebrity endorsements for marketing. You don’t have to look any further than the Air Jordan to see how a celebrity endorsement can drive sales through the roof. But the definition of…
Influencer marketing can help you reach your target audience, increase brand awareness, and boost your profits. By working with the right Instagram influencers, you can get your brand in front of thousands of potential customers. But how do you find…
New to influencer marketing? If you haven’t worked with influencers before, you’re probably wondering: How do all these other brands even find social media influencers to promote their products? If you are currently working with a few influencers, you probably…
“Affinity partnership” may be a new term, but the concept behind it isn’t new at all. Brands have been partnering with other brands for decades. Sometimes they cross-promote each other’s products. Sometimes they create exclusive products for one another. And…
Say what you want about social media, but one thing is for sure: It has completely changed the way brands large and small market themselves and sell products. From Facebook pages to Twitter ads to Instagram feeds, it’s hard to…
It’s not a fleeting trend or a popular content marketing gimmick — influencer marketing is real, and it’s growing year over year. There are several reasons why — the biggest one of which is the advent of social media. TechCrunch…
One of the best ways to grow your business is to market your brand through partnerships that can drive sales. Many brands do this with affinity marketing. Whether you’re new to affinity marketing or looking to improve upon existing marketing…
Every brand shares one goal: to drive more sales. Partnership marketing is an excellent way to do that. With partner marketing, you can improve the performance of marketing campaigns and gain new customers at a lower cost. But you'll need…
In fact, over the past few years, influencer marketing has gone from a fringe concept to a $5–10 billion industry. From fashion to beauty to food, influencers are changing the way that both small and large companies market their businesses. And…